Clary Collection's Story

Clary Co-Founders

Adriel Denae + Jen Goodall

We launched Clary Collection out of our kitchens in November, 2016 and we have never been more proud or more sure of what we create and why we create it. We receive stories every week from families and individuals all around the world, affirming our desire to bring the powerful, comforting, healing, calming and safe effectiveness of herbal skin care to others. We are women-founded and operated and we stock over 180 stores worldwide and online from our own Clary production space in Nashville, TN. We are now proud to have our entire line of balms and oils certified Non Toxic by MADE SAFE® to be free of ingredients known to harm human health and ecosystems.


Clary Collection was born out of the connection we found during the pregnancies and births of our children - two souls who changed everything about the way we experience life and see the world. Our transition into motherhood sparked many changes in us, one of which was a new awareness of the value of clean skincare products for ourselves and our families. Recognizing that the skin is the body's largest organ and that it absorbs a great deal of toxins we set out to source clean, effective skincare. However, we continually came up short. The “organic” market is saturated with “natural” claims, but oftentimes "clean" products still contain harmful components and harsh extracts.


With curiosity and determination, we began to seek alternatives. Focusing on the traditional craft of oil infusion, where flowers and herbs are slowly steeped in warmed oil, we began to learn how to gently transfer the healing qualities of plants to nourishing oil bases - the way our great, great grandmothers and their grandmothers did. We formulated uncomplicated, but effective blends and learned that adding wildflower beeswax as an emulsifier transformed the infused oils into a protective balm. In the Oil and Balm, we found the solutions we’d been seeking to chronic dryness, eczema flare-ups, sensitive irritation, allergic reaction, scrapes and even bug bites while helping us cultivate a great sense of personal empowerment and creative satisfaction.

Our Namesake

Early into our days of kitchen witchery, we learned about the remarkable herb, Clary Sage. The name is derived from the Latin word clarus, meaning “clear”. In the Middle Ages, the plant was known as “Clear See” because the seeds were used to dislodge irritants in the eye. Since then, the flower and leaves have been commonly used to bring balance and ease to hormonal cycles, inducing a sense of calm, clarity and joy. In our early days of motherhood, Clary Sage was a window into a new world. And so she became our namesake.


Our Mission

At Clary, we believe in the power of natural simplicity and its potential to rejuvenate and replenish our bodies. Our commitment to crafting safe, effective skincare is at the core of every product, ensuring care and kindness for your body and the earth.
Our approach is innovative yet rooted in centuries-old tradition, using time-tested methods to create handmade products. By going back to the basics, we bring forward a skincare line that's gentle on your skin and considers our planet's well-being.
We proudly announce that our entire line of balms and oils is certified by MADE SAFE®, guaranteeing the absence of substances known to harm humans or ecosystems. It's not just skincare—it's an act of love towards our bodies and Mother Earth.
Clary embodies the essence of radically clean products, ethically formulated with the purest ingredients. We aim to make these accessible to everyone, fostering a culture of holistic wellness. It's a journey that takes the shortest path from plant to skin, delivering nature's bounty in its purest form.
This is the Clary Promise - harnessing the power of nature to nurture, heal, and protect one skincare product at a time. Welcome to a world where skincare meets sustainability, and well-being is a way of life.

Clary HQ

Our craft began in our kitchens, but as Clary grew, we soon needed a larger space. We now infuse, strain and pour our oils and balms at the end of a garden, tucked away in a corner of Nashville, Tennessee. We do our best to nurture our space with earth kind practices, love for our products and each other. The Clary production space has become a wonderful place for us to grow together.